Short answer?

No.

Cold messaging is annoying. It is annoying to send cold messages and it's annoying to receive cold messages. Yet, I still see coaches pushing this method.

Consider this, are you someone who wants to receive tons of cold messages intending on selling you something without knowing the sender?

Probably not, am I right?

I like to use an analogy when talking about this with my students. Growing your business and finding new clients is kind of like dating. You wouldn't jump into someone's bed before meeting them, right? Usually we go on a date (or a few), have a conversation, and BUILD TRUST, before we are INVITED into someone's bed.

Approach growing your business similarly! Building a relationship with the the people in your audience is the best way to achieve this organic growth. Show up for your ideal clients, whether that's in person at networking events or online doing lives trainings. Get to know your audience. Consistently give them value that will build their...

You've realized the importance of utilizing social media to market your business but you aren't  seeing the massive success that so many others do. Why is that?

You are likely posting your products and services on social media and you've gotten a few sales, but there is something missing. You are not seeing an exponential growth as others in your industry are.

Social media marketing can make you a millionaire but you absolutely need a strategy, a plan, and a clear message. Social media posts don't print money. Social media posts without a clearly defined strategy, plan and purpose will not yield million dollar results.

I speak to entrepreneurs daily that have amazing plans for business growth yet they are speaking to a confused and untrusting audience. You can create amazing value based posts for social media, but if your messaging isn't clear enough for your audience, the efforts you are putting in are not going to convert for you.

What is messaging?

Messaging, in the most...