Short answer?

No.

Cold messaging is annoying. It is annoying to send cold messages and it's annoying to receive cold messages. Yet, I still see coaches pushing this method.

Consider this, are you someone who wants to receive tons of cold messages intending on selling you something without knowing the sender?

Probably not, am I right?

I like to use an analogy when talking about this with my students. Growing your business and finding new clients is kind of like dating. You wouldn't jump into someone's bed before meeting them, right? Usually we go on a date (or a few), have a conversation, and BUILD TRUST, before we are INVITED into someone's bed.

Approach growing your business similarly! Building a relationship with the the people in your audience is the best way to achieve this organic growth. Show up for your ideal clients, whether that's in person at networking events or online doing lives trainings. Get to know your audience. Consistently give them value that will build their...

So you own a business! How's it going?

Such a loaded question when you are speaking to a true entrepreneur, right? It's going. It's going in many different directions, at high speed. You're going all day, every day and if you're aligned with your product/service, you're loving it, like me!

But entrepreneurship comes with its hardships. How many times have you thought to yourself "Hey, I really think I've got this thing going perfect!"? Maybe once or twice? But it never fails to happen that something changes. Whatever you were doing no longer works quite as well.

I have finally found the exception to that unspoken business "rule". It's social media. 

I have grown 2 businesses to over 6 figures using organic marketing on social media. Its the first thing I've found that is consistent. No matter how often I shift my business, social media stays my largest source of marketing.

Here's a few fun facts for you about social media.

1. There are currently 2.65 billion users. Talk...