I know your unsure if your prices are correct.

I remember feeling unsure about my pricing strategy. What if I charge too much and they say no?! What if I charge too little and it's a ton of work and I get behind and fail and no one likes my services? You go down a rabbit hole of what ifs. 

It can be so stressful.

Here are a few tips that should hopefully solidify if you are on the right track.

- Price to scale immediately. Set minimum fees of $1k/month.

- Stop charging hourly. Hourly or session pricing will only give you the ability to get paid when physically working, not payment for your experience & ability to solve a major problem.

- Keep in mind how many relationships you are willing to maintain. You own a business and you desire time freedom. Managing relationships is hard & time consuming. I'd rather manage 5 people at $2k to get to $10k than 20 people at $500 to get to $10k.

- How do people perceive your value? Ever heard the term "You get what you pay for."

-...

Short answer?

No.

Cold messaging is annoying. It is annoying to send cold messages and it's annoying to receive cold messages. Yet, I still see coaches pushing this method.

Consider this, are you someone who wants to receive tons of cold messages intending on selling you something without knowing the sender?

Probably not, am I right?

I like to use an analogy when talking about this with my students. Growing your business and finding new clients is kind of like dating. You wouldn't jump into someone's bed before meeting them, right? Usually we go on a date (or a few), have a conversation, and BUILD TRUST, before we are INVITED into someone's bed.

Approach growing your business similarly! Building a relationship with the the people in your audience is the best way to achieve this organic growth. Show up for your ideal clients, whether that's in person at networking events or online doing lives trainings. Get to know your audience. Consistently give them value that will build their...